I’ve been in retail and retail management before and have some idea of what goes on there:
I’ve worked for two retail companies spanning a total of five years, and have a total of just over half of those in management. The first company was a major superstore, the second was when I had some experience behind me and left for a job at a predominate rent-to-own chain which offered me a better salary and more benefits.
I mention this because of a computerized training module that has surfaced at a Best Buy store detailing not only the usual marketing spiel of whoever happens to be selling widgets on your shelves, but rather, defaming the competition at the same time. This training module is for their sales associate level employees and details the “ease” of Windows and the “strife” of Linux.
Most of the module went on quite a stretch, relying heavily on studies paid for by Microsoft, and using a collection of half-truths and total lies to besmirch Linux. As is typical, there’s a quiz at the end to make sure you don’t just say “fuck this shit” and skip through the module.
The quiz of course, being paid for by Microsoft, fails you if you say that Linux is secure, easy to use, or works with most peripherals. This isn’t just something you can refuse to do either. The store management gets a printout of who has taken these modules and passed them, and if you leave them unfinished (at least in the retail chains I’ve worked at), it often starts the write up process which eventually will lead to being fired.
I can’t say for sure that Best Buy would fire you for refusing to complete a training module which involves cashing in your integrity and submitting to bold faced lies and propaganda, but I know that the retail chains I worked at sure would have. So if you want to keep your just over minimum wage, part time, no benefit retail job which stands between you and starvation while you put yourself through college, you’re just going to have to suck this one up and tell some whoppers about Linux.
Low end retail is all about cashing in your dignity for minimum wage or mediocre salary anyway, isn’t it? Abusive customers trashing the store and cursing at you, evil pointy haired bosses that want you to work unpaid overtime, impossible quotas and policies that they overlook most of the time, but gives them a reason to fire any of you at any time, for cause or for made-up cause… I’ve been on the receiving and giving end of that, and in many ways, it’s like a fraternity hazing process where the salaried management is the guy with the paddle and the hourly employees are the ones shouting “Thank you sir, may I have another?” In short, anyone who intends to go no further will have to put up with the shit every day for the rest of their life. You won’t find better advertisement for a college education or management ambitions.
Of course management ambitions are only something you want to get if you’re part of a company that has a future, and I would venture a guess that Best Buy doesn’t have one. They’re trying to figure out how to load down more of the the ignorant and imbeciles with more Windows-based computers, more Windows-based hardware, a Zune or three, an XBOX 360, Microsoft Office, and an antivirus product. If they can just figure out a way to get you to keep paying thousands of dollars for a temporary license to their software that allows you to purchase more temporary licenses to run binary software from them, and hardware that only works with the software you have licensed from them and will only keep working if you buy more licenses for more of their software in the future, they may have a shot at this. It’s not just about the cost of Windows, because with “only” your $320 copy of Windows Ultimate, you still can’t really do anything with it.
There’s a certain demographic that will pay any price because they have lots of money to set on fire. These same people buy Hummer H2’s. The rest spend about a month’s salary every year or two on Microsoft software and partner products under the mistaken impression that they simply have to. They don’t want to, they’re not evil people, they’ve simply been led astray by the sales associate, the lowly peon making $8 an hour at the Best Buy store, the unwitting foot soldier in Microsoft’s propaganda battle. Exactly what’s in it for the sales associate if people continue maxing out their credit cards on shit they don’t need? They may be able to come back to work next Monday, or Wednesday, Friday, Saturday, Sunday, or whenever they’re expected to show up for their 4-8 hours shift so they can continue making the $8 an hour. It’s how retail treats people.
ASUS launched a site called “It’s Better With Windows” a few months back. With sales down and increasing competition, the profit for computer sales is marginal at best, sometimes they have to sell them at or below cost to simply out-cheap their competitors. That $50-$80 kickback for loading down the hard disk with crapware may not sound like much, but chances are it’s most or maybe even all of what they make on the sale. If they sell a system with Linux, they are no longer in a position to load you down with crapware that doesn’t do anything til you buy it.
Benjamin Mako Hill wrote an excellent essay a while back that describes the trial crapware bundled on new Windows PCs perfectly, he would call something like a crippled 60 day demo of Office or a 30 day trial of Norton antivirus that times out an “Anti-Feature”. An anti-feature is something that a software maker does to limit your use of the program that no customer would have asked for. The cheaper “Home” versions of Windows without the “Professional” or “Ultimate” features are an anti-feature of themselves, because nobody would have asked Microsoft to turn off functionality that may have been helpful to them.
Best Buy is in the same position. If they don’t sell you a computer, somebody will, and if they aren’t making a profit on the computer itself, they need to sell you additional products and services to go along with it. They see the computer as a foot in the door to sell you bogus “extended warranties” you likely won’t need, antivirus software suites, video games, printers, Windows-only subscription music accounts, and when Windows breaks down, it’s even more money for them because you get to haul it back in and pay hundreds of dollars for their “Geek Squad” to try to disinfect all the malware and salvage whatever data the malware didn’t eat. The more Windows breaks down, the more money they make fixing it. The more Windows doesn’t do, the more money they make selling you software that enables it to do what you’re trying to get done.
It seems stupid when you look at it this way. You wouldn’t buy a car at full sticker price if the horn, air bags, brakes, radio, and upholstery were sold as “add-ons”. If a line of cars has a faulty gas tank that explodes, there will be a lawsuit. Yet this is how Microsoft and retail stores like Best Buy get you to part ways with more of your cash. If the $500 Windows PC cost the full $2,000 up front, nobody would buy them. Better to just suck the rest of your blood out later, as you go.
The tighter the market gets, and the less that Best Buy is able to compete with sites that sell hardware at just over wholesale, and systems that come without operating systems, the more of this kind of thing you’ll see. It’s taking less and less bribes, threats, and coercion from Microsoft to get them to play ball. Their entire remaining customer “base” are zombies that are there to be victimized repeatedly. Best Buy has no future as a company, the very most they should expect is to not go bankrupt immediately.
Five to ten years from now, I don’t even think Best Buy will even be around, but Microsoft can use them in the remaining time they have left to help sell people on Windows. Consumer electronics stores have painted themselves into a corner where they need Microsoft far more than Microsoft needs them. The phoney baloney “education” that customers receive at Best Buy will, Microsoft is hoping, carry on when Best Buy is gone and the customer is buying their next Windows system at Walmart.
Also, just before going through with this, Best Buy silently disappears the Ubuntu boxed set. Hmmmm.